Little Spoon vs. Gerber vs. GoGo squeeZ: How Does a Newcomer Compare to the OG and the Grocery Store Favorite?

Like any parent, I am constantly searching for products that make life easier for me and healthier for my kids. Juggling picky eaters, ensuring good nutrition, and trying to sneak in a veggie or two is a lot. I’ve tried all the big brands: Gerber, the legacy name on the grocery store shelves; GoGo squeeZ, the popular on-the-go option; and Little Spoon, the fresh newcomer changing the game. After months of trial and error, I’ve got a clear favorite. Keep reading to find out which one.

For ingredients that didn’t make me question what I was feeding my baby… Little Spoon

If there’s one thing that sold me on Little Spoon, it’s their ingredient list. Every Babyblend is certified organic, non-GMO, and tested for over 500 toxins and heavy metals. Plus, there are no synthetic preservatives, no ingredients I can’t pronounce, and nothing that feels like it came out of a lab. When I pick up a pack of Little Spoon, I know exactly what’s going into my baby’s body. 

For taste and variety that even I enjoyed… Little Spoon

If you’ve ever fed your baby plain “peas” or “bananas,” you know how uninspired things can get.  Little Spoon completely changed the game for us. Their Babyblends include creative combos like butternut squash, golden beet, and cinnamon—flavors I’d never thought to whip up myself. And for my older kid? Their Smoothies are the MVP. The Sweet Potato Carrot Cake Smoothie is a household favorite, and I’ll admit I’ve been sneaking sips of their Green Dream Smoothie with apple, banana, kale, pea, kiwi, and chia. Who needs a personal green juice when you’ve got that?

And now, there’s YoGos—Little Spoon’s Whole Milk Greek Yogurt Pouches packed with protein, probiotics, real fruit, and hidden veggies. Perfect for a grab-and-go snack that’s both nutritious and delicious.

Another huge plus? Little Spoon makes transitioning from baby food to table food easier than ever. Their range extends beyond Babyblends to include toddler and kid meals, ensuring your little one has nutritious, fresh options at every stage.

For the lowest price…Gerber & GoGo squeeZ

If keeping costs down is your top priority, Gerber is the most affordable option. It’s easy to find in stores and costs less upfront than both Little Spoon and GoGo squeeZ. GoGo squeeZ is also budget-friendly, especially when bought in bulk.

That said, while Little Spoon is a bit more expensive, you’re getting organic ingredients and meals made with  no preservatives or fillers. Their Smoothies, YoGos, and Babyblends have unique, nutritious recipes that my kids actually enjoy—without the need for added sugars or artificial ingredients.

So while there are certainly cheaper options, for me, the quality and ingredient transparency make Little Spoon worth the extra cost.

For convenience that makes my life easier… Little Spoon

Here’s where Little Spoon really shines for busy parents like me. Their subscription service delivers fresh Babyblends and Smoothies straight to your door. You can set your cadence, adjust your plan, and always have fresh food ready when you need it. Sure, their pouches need refrigeration, which means a bit of planning for outings, but I’ll happily trade that for the reassurance of feeding my kids fresh, high-quality food. Gerber and GoGo squeeZ win points for portability with their shelf-stable options, but honestly? Fresh food always feels like the better choice when it’s an option.

My Forever Pick: Little Spoon

Clearly, Little Spoon is my best pick. Their thoughtful ingredients, creative flavors, and unmatched convenience make them a standout. While Gerber is the most budget-friendly and GoGo squeeZ is great for quick snacks, neither comes close to offering the same level of quality and care as Little Spoon.

So, if you’re ready to take the stress out of mealtime and feel good about what your kids are eating, give Little Spoon a try. You might even end up stealing a smoothie or two for yourself. (No judgment!)